Downtown is known as “West El Balad”, as it can be poetically understood to mean “The Heart of the City”. This bustling district of Cairo certainly lives up to the name. It is not only the physical center of Cairo, but also a hub for transportation, business, and culture, centered on Midan El-Tahrir and Midan Talaat Harb.

Downtown Cairo was and still is inspired by Europe’s cities. It possesses a distinct cosmopolitan character, a unique amalgamation from its sheer diversity of styles.